Premium marketing for boutique brokerages and independent agents.
Pollinator is a marketing platform configured around your firm, your voice and your clients: the website, the tools, the journal and the lead flow, installed under your domain and tuned with you.
Agency-quality marketing at a scale a boutique firm can actually run.
One installation under your domain, configured around your practice: the platform, the design system, the content tooling and the AI search readiness, in one place.
The same platform for one agent or a small firm. The configuration changes, not the system underneath.
Pollinator is set up around your firm rather than built from scratch, so you get there faster and keep one system that grows with you.
Set up so Google and AI assistants like ChatGPT, Claude and Perplexity recognize who you are when buyers ask about your market.
One marketing engine under everything.
Your website, your tools, your journal and your agent pages run on one coherent system: simple on the outside, dense on the inside. The demo is an invented brokerage filled with sample content, so you can click through how it works.
Brand-led website
A homepage, agent directory, listings page and journal that match the firm's actual character. Mobile-first, fast, accessible.
See it in the demo →Brokerage home search
Listing search on the brokerage's own domain, fed by your MLS through an IDX license, with branded design, neighborhood filters, save-to-shortlist and per-agent attribution. The demo runs on sample listings.
See it in the demo →Pollinator Shortlists
Agent-selected home shortlists for clients, branded for the firm. Each gets its own link, the agent's notes, and like, maybe or pass reactions from the client.
See a sample shortlist →Pollinator Lead Flow
Quiz-in-feed ads on Instagram, TikTok and Facebook. The lead arrives with archetype, timeline and intent already known, routed to the right agent. The agent funds the ad spend; we build, run and tune the campaigns.
See the Lead Flow demo →Identity quizzes
Home-Fit, Buyer Readiness, Investor Fit, Neighborhood Match. Each gives a visitor a real answer in two minutes and captures a lead, tagged to the right agent.
See it in the demo →Agent pages and attribution
Each agent gets a branded page, a tagged version of every tool, and a monthly Visibility Report. Leads arrive with the right agent attached, so the firm sees clean numbers and the agent owns the relationship.
See a sample report →Design-aware calculators
Buy vs. Rent, True Monthly Payment, Seller Net Proceeds, Commercial Cap Rate, ADU Unlock. Concept estimates that match how agents actually walk a client through the math.
See it in the demo →A journal AI tools can find
Long-form field notes by your agents, written so Google, ChatGPT, Claude and Perplexity recognize them, so the firm comes up when buyers ask an AI about the market.
Pollinator Insights
Privacy-first analytics for the brokerage: page-level traffic, funnel events and per-agent lead rollups. No cookies, no per-visitor tracking.
See a sample dashboard →AI listings compliance
Our standard for AI in listings, set up with you: disclosure on AI-altered images in line with California AB 723 and HUD Fair Housing AI guidance, a person signs off on generated copy, and no invented facts.
Monthly Visibility Report
Where the firm and each agent are being found: AI search citations, local search, structured data, directory consistency and a competitor benchmark, with a plan for next month.
See a sample report →Like a good agent does.
A good agent learns what a client wants by listening to what they say. Pollinator works the same way: the signals it gives an agent come from what the client offered on purpose.
For the brokerage, page-level analytics show patterns in aggregate: which neighborhoods get attention, which content earns time, which listings draw interest. The brand stays in service of the relationship between the agent and the client.
The agent's signal
- The quiz they completed
- The calculator result they saved
- The listings they reacted to in their shortlist
- What they wrote in a contact form
Honest, intentional, offered. The conversation that follows starts from real information the client meant to give.
Installed and tuned with you, end to end.
Antenna configures Pollinator around how your firm actually works, installs it under your domain, trains your agents, and stays on for the tuning.
Discovery
Forty-five minutes with you and one or two agents. We learn the firm, the markets, the voice and the goals. No slides.
Configure
Brand, voice, agent profiles, neighborhoods, calculators, journal cadence and attribution rules, tuned to your firm.
Install
Live under your domain. Agents trained, the lead inbox wired, and everything yours from day one.
Tune
Install and walk away, install plus a retainer, or a longer partnership. You choose.
Built for a specific kind of agent and firm.
Independent agents
Agents who want a serious personal brand and a site that brings in leads on its own, especially specialists in a neighborhood or a kind of buyer.
Boutique brokerages
Three to twenty agents: big enough to need real systems, small enough to keep one coherent voice.
Design-led markets
Los Angeles, the Bay Area, Brooklyn, Portland, Austin and anywhere a discerning buyer notices how an agent looks and writes.
Long-term thinkers
Firms that treat marketing as a craft. The journal works best when there is something to say, and the platform compounds over time.
Request a walkthrough.
Tell us about your practice or firm. We'll text or email you back to set up a 15-minute walkthrough of Pollinator, and listen to how your firm works.